Job Description
SUMMARY:
The Boston Bar Association is seeking a creative and detail-oriented Digital Communications
Coordinator to elevate the BBA’s voice and visibility across digital platforms. The ideal
candidate will be a strategic storyteller, skilled in digital content creation, social media engagement, email marketing, and web publishing. This role plays a key part in shaping how the BBA communicates with its members, the legal community, and the public.
RESPONSIBILITIES:
Develop, implement, and manage social media content calendars across platforms (LinkedIn, Instagram, X/Twitter, BlueSky) to amplify the BBA’s programs, events, publications, and advocacy work.
Design, write, and distribute compelling email campaigns (newsletters, event promotions, announcements). Track performance metrics and optimize campaigns for engagement.
Support video editing, photo selection, and basic graphic design for digital campaigns, in collaboration with in-house staff or external vendors.
Monitor and analyze the performance of digital communications efforts (email, social, web) using tools like Google Analytics and platform-native insights. Provide regular reports and recommendations for growth.
Work closely with BBA staff to align digital content with organizational priorities. Help identify opportunities for content repurposing and cross-channel promotion.
Support the execution of sponsored content on social media platforms by coordinating with relevant team members and ensuring timely and accurate posting.
Coordinate and execute text message campaigns to support outreach and engagement goals.
Serve as a backup for website content updates and routine site maintenance, including troubleshooting as needed.
OTHER RESPONSIBILITIES:
Perform other duties as assigned by the Executive Director and Assistant Executive Director.
QUALIFICATIONS/EXPERIENCE:
Years of Experience: 2 to 4
Specific Experience: Excellent writing, editing, and proofreading skills with a keen eye for detail and tone. Demonstrated experience managing professional social media accounts and building online engagement.
Degree: Bachelor of Arts in Journalism, Communications, Creative Writing, or equivalent.
Computer Skills: Comfortable with tools and platforms, including Canva, WordPress, Higher Logic, Adobe Creative Suite, or similar.
Other technical: Familiarity with email marketing tools, content management systems, and basic HTML a plus.
Communication: Strong oral and written communication skills.
Writing: Attention to detail in writing.
Project Management: Strong organizational and project management skills; able to balance multiple projects
General: Experience with reporting metrics and Google Analytics
Aptitude for innovative digital communications across platforms. Boston Bar Association
Job Tags