Job Description

Overview

Uare.ai, founded by Robert LoCascio (former CEO of LivePerson for 28 years), is an AI startup launched in May 2024 with a mission to empower people to do more with their memories. Eternos creates AI-driven personal digital twins, enabling users to preserve, share, and interact with their knowledge and stories in groundbreaking ways.

At its core is the proprietary Human Life Model (HLM), designed to process unstructured conversations and story data sets without training client data into traditional LLMs. Instead, Uare.ai leverages 3rd-party LLMs for conversations, with HLM providing structure and reasoning. While initially focused on personal legacy and AI immortality, Uare.ais platform has broad B2C and B2B applications. The company has gained traction, featured in outlets including NBC, NPR, The New York Post, and CNET.

Job title

VP, Head of Marketing

Responsibilities

• Own and evolve the companys marketing strategy for both B2C and B2B verticals
• Build and lead a high-performance marketing team across brand, growth, content, lifecycle, PR, and community
• Drive targeted acquisition strategies for Baby Boomers/Gen X, leveraging both digital and offline tactics
• Develop demand generation programs tailored to prosumers and enterprise use cases
• Oversee content strategy, storytelling, and educational campaigns to simplify our deep tech offering
• Launch and manage performance marketing initiatives with a data-first approach
• Partner cross-functionally with product, sales, and leadership to ensure tight alignment
• Cultivate media relationships and thought leadership around AI, legacy, and future-of-work trends

Requirements

• 10+ years of marketing leadership experience, ideally with exposure to both B2C and B2B audiences in technology-based businesses.
• Deep understanding of AI
• Proven track record scaling customer acquisition, engagement, and retention across complex markets
• Experience with segmented marketing, funnel optimization, and messaging strategy
• Strong knowledge of digital channels (search, paid social, influencer, email, SEO) and field/relationship marketing
• Strategic and hands-onyou know how to execute and lead
• Excellent communication skills with an intuitive grasp of brand voice and narrative
• Deep curiosity about AI, human legacy, storytelling, and the intersection of tech and humanity
• Based in or willing to relocate to Palo Alto, CA (in-person role)

Bonus Points

• Background in marketing legacy products, personal storytelling tools, or life services
• Experience building marketing systems for multi-use-case platforms
• Youve taken a startup from zero to scale across multiple audience types

Seniorities

• Executive

Employment type

• Full-time

Job function

• Marketing

Industries

• Technology, Information and Internet

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